Back in 2 weeks. Pretty psyched. Definitely the best show HBO has at the moment, and I think it has a decent amount of potential (unlike "Californication" or "Weeds"). Someone commented to me how it's interesting that the show really isn't about Bill at all -- it's a story of the wives. Bill is a major player, basically the Tony Soprano of the show, but he serves just as a middle circle in the show's Venn diagram, connecting all the interweaving storylines. I'm not sure I totally agree, because Bill's character himself seems fairly important, in that he's torn between the extraordinarily devout types that comprise his close family and normal Americans which make up his customer base and neighborhood. Also, the show's creators are gay, and supposedly, the Mormons are to serve as a metaphor for gays, and how they have become societal pariahs. Equating polygamy and gay marriage... obv produced by Rick Warren.
This bit about the show's advertising campaign is pretty neat:
The theme of the “Big Love” campaign is secrets. HBO, which likes to include splashy elements and stunts in its campaigns, is installing street-level billboards this week that include dozens of audio jacks. People passing by can plug their headphones into each jack to hear a recording of a different secret about people pictured on the billboard.
The people revealing the secrets are not characters on the program: they seem to be a cross-section of modern-day city residents. This part of the campaign, created by the ad agency BBDO New York, is meant to illustrate the campaign’s tagline, “Everyone Has Something to Hide.”
Just from a watercooler-hype standpoint, and totally irrespective of Big Love, this type of marketing seems cool, if a bit Minority Report-ish.
